The situations merchants arrive with, and what actually removes them. These are the common ones — if yours isn't here, the same four capabilities probably still cover it.
The most common one. You have the garment photographed flat, on a hanger or on a mannequin, and a product page that looks like a warehouse. Send the flat-lay in, choose a model and a setting, and the piece comes back worn — at the ratio your product page actually wants.
A house model settles nothing — she is not the person holding the credit card. AI try-on puts the exact variant they selected onto their own photo, taken on the spot or uploaded, and the add-to-cart sits directly under the result.
The shoot is not the expensive part — the coordination is. Studio, model, stylist, a day in the diary, for a piece you have already photographed once in a different colour. Regenerate the variant instead, in the same setting, so the range still looks like a range.
Shade is the whole decision, and a circle on a white background answers none of it. Live AR renders lips, blush or eyeshadow on the shopper's own camera feed — on their device, with nothing uploaded — and every swatch maps to the Shopify variant behind it, so the shade they liked is the SKU that goes in the bag.
Drape, weight and fall are what a photograph loses. Any try-on result can turn into a short 360° reel from that same image, so the shopper sees the piece move on themselves — and can save it, which is usually where it ends up being shared.
The same dress needs a different model, a different setting and sometimes different coverage depending on who is looking at it. Regenerate the shot per audience rather than shooting the range twice — and where modesty matters, head coverings and coverage are preserved by design rather than left to the model's luck.
Three images free. No card, and a generation that fails never costs a credit.